The Letting Station
Local SEO and PPC Campaign
Local Estate Agent wanted more valuation leads.
We were engaged to help generate a reliable lead funnel for valuations for a local sales and letting agents in Cardiff.
Many traditional forms of media had been tried to varying levels of success but none had been a reliable and cost effective method.
We started a local SEO campaign for a variety of keywords like Cardiff Estate Agents and within a month had the agent out performing most national brands and large agents in the area. With 3 months they were ranking #2 for Cardiff Estate Agents!
The local SEO campaign also delivered some extraordinary numbers too. Discovery searches (people searching for associated keywords like "find a good estate agents") went up over 500% in the first year.
At the same time a pay per click campaign was implemented to drive traffic to the instant online valuation tool. This provided a simple and trackable element that captured data of individuals interested in finding out how much their property was worth.
On a relatively modest budget of around £6 a day we were seeing approximately 1.5 leads a day coming through.

