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Pay Per Click
The power of search from a click
Paid search is a form of digital marketing where the likes of Google and other search engines allow advertisers to show ads on their search engine results page (SERPs). Also known as PPC (pay-per-click), paid search is exactly how it sounds – you don’t pay until someone clicks on your ad – meaning it is a measurable form of advertising.
To get to the summit you will need a well-planned strategy to get you the results you want. To maximise ROI you will need a collection of well thought out ads that work together.
From our PPC strategy we will look at your budget and set realistic goals to work towards. With the right budget and plan we can execute a successful campaign that hits your goals and generates a return.
Our team of experts, layer data across several technologies to recommend an optimal keyword mix and bid strategy that drives the most cost effective results for you.
At Yeti we get to know your business, brand and target audience we use advanced data modelling to place the ad in front of the right people at the right time on the right platform.
As with all advertising setting adverts for the SERPS follow the same simple principles. Know your target and what their habits are and deliver an advert that resonates and gives them a call to action. Let our expert team help you design the perfect ad set.
There are a number of different ad types for PPC and using a blend to reach out to your target audience to make a buying decision is always a sensible strategy. Getting your brand in front of potential buyers with compelling messages is key to success with PPC.
Our team of experts will setup conversion tracking, allowing us to attribute any ad spend with any leads, purchases or business goals. We review this daily optimise, test and produce live dashboards and monthly reports for our clients.
Our team of experts monitor changes to the algorithms that the search engines use and we adapt and adjust your campaigns accordingly. We are a dynamic team that will react too changes in the online landscape to ensure response is stable.