B2B customer with lead generation requirement. 

We were asked to help a specialist in the fire and security industry to help them rank for a variety of keywords and phrases. It is a competitive marketplace and each order has a high value.

We suggested a thought leader approach where a content rich strategy on both the website and social media channels saw customers consistently seeing helpful and technical advice on fire and security issues. 

The results talk for themselves in 2019 they saw a near 100% increase in inbound phone calls which lead to lucrative contracts. In terms of the companies online visibility they are now ranking locally in the top three positions for a variety of keywords and this has indirectly led to at its peak 1095 people finding them for the types of work they do, growth of 164% for this type of search on Google. 

A new website has also been developed along with bespoke software putting the company in a fantastic position to really push on in 2020.